Audience Growth Playbook

$249

A practical 90-day audience growth system designed to help performing arts organizations attract new audiences, re-engage past visitors, and build more consistent marketing campaigns.

Get the Playbook — $249

Digital product · Instant access

What's Included

90-Day Audience Growth Plan
A structured, week-by-week framework for organizing your audience development activities over 90 days.
100+ Marketing Content Templates
Pre-built templates for social media posts, email announcements, performance promotions, and audience re-engagement campaigns.
Audience Segmentation Framework
A system for organizing your audience by engagement level, attendance history, and relationship type.
Performing Arts AI Prompt Library
A curated library of AI prompts designed specifically for performing arts marketing, audience communication, and campaign content.
Social Media Campaign Templates
Ready-to-use templates for promoting performances, building anticipation, and engaging audiences across social platforms.
Annual Marketing Campaign Calendar
A full-year planning framework for organizing marketing activities around your performance season.

Who It's For

Designed For Performing Arts Organizations

Theater companies looking to grow their subscriber base

Dance and ballet organizations building new audience relationships

Orchestras and musical groups expanding their marketing reach

Community arts organizations creating consistent campaigns

Marketing managers who need organized, ready-to-use resources

Executive directors building a more structured audience strategy

90-Day Growth Framework

A Structured Path to Audience Growth

Days 1–30

Foundation

Audit your current audience, segment existing contacts, and build your campaign calendar.

Days 31–60

Activation

Launch targeted campaigns, execute content templates, and re-engage past audiences.

Days 61–90

Optimization

Review performance, refine messaging, and build repeatable systems for ongoing growth.

FAQ

Frequently Asked Questions

What format is this product delivered in?

The Audience Growth Playbook is a digital product delivered electronically after purchase. Specific delivery details will be provided in your purchase confirmation.

Who is this product designed for?

It is designed for performing arts organizations that want to build a more consistent and organized approach to audience marketing — including theaters, dance companies, orchestras, opera companies, and similar organizations.

Does this product guarantee specific results?

No. Results depend on many factors including implementation, market conditions, audience behavior, and organizational resources. This product provides frameworks and tools to help you organize your efforts — outcomes are not guaranteed.

Can I use this across my organization?

The product is licensed for internal business use within your organization. Please review the Terms and Conditions for full license details.

What if I have questions after purchase?

You can contact us at info@matthewseneca.com or by phone at 704-648-8492.

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